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8:30 am Chair’s Opening Remarks

Creating Meaningful Reports

8:40 am Keynote: Outlining Key Principles that Ensure Every Visualization is Efficient, Meaningful & Actionable

  • Ankit Lodha Associate Director, Clinical Analytics, Metrics & Reporting, Takeda Pharmaceutical


• Appreciating the mindset of non-technical readers and communicating in a style that works for their needs
• Ensuring visual designers understand the decisions that need to be made and have the skillset to provide decision makers with the insights they need
• Looking at the weakest links in the current data visualization design cycle to identify inefficiencies and top tips for improvement

9:20 am Panel: Sharing Best Practices to Develop Visualizations that Tell Meaningful Stories & Drive Action


• Outlining the visual design process: what are the similarities and differences between firms?
• Understanding how the definition of meaningful can differ between use cases, and how this is factored into visual design
• Reviewing the effectiveness of visuals in driving different types of action: when do decision makers find them valuable, and when do they not?

10:10 am Speed Networking & Morning Refreshments

Designing for Your Audience

11:00 am How to Incorporate a Robust Understanding of Your Audience in Your Visualization Design Process

  • Ray Vella Data Visualization & Design, The Conference Board


• Hearing how you can talk with your audience to understand their needs: what questions to ask, how to dive into the details
• Improving transparency between your data team and executives, so visual designers lacking business experience can understand their audience’s needs
• Determining when one visualization can be made for all audiences or whether each segment requires a different visual

11:40 am Anticipating the Needs of Your Audience Without Relying on Their Direct Input to Create Easy to Use Visualizations

  • Lisa White Director Distribution Planning & Analysis, CNO Financial Group


• How to gain a deeper understanding of your business needs to predict what decisions they need to make and the data they need to drive actions
• Establishing standards and setting expectations to align your vision of what needs to be done with the outputs generated by the team
• Tracking the questions that come back from your reports to continuously improve and better predict the needs of your audience for future visualization

12:20 pm Networking Lunch

1:20 pm Standardizing Visuals Across Reports to Improve Ease of Understanding & Reduce Risk of Misinterpretation from the Audience


• Exploring how features such as colour and template shapes can improve recognition among audiences and speed up understanding of data insights
• Hearing how standards in branding and design are enforced to ensure all reports adhere to the guidance
• Identifying the optimal level of standardization to balance quick and easy understanding with the freedom to innovate and improve on visual design

2:00 pm Balancing Simplicity of Design with Complex Analysis to Create Visualizations that Offer Value to Broad Audiences


• Improving your ability to target specific insights aligned to specific actions, so that complex analysis can be simplified down to something digestible
• Factoring in the non-technical, unengaged and not bought-in staff members who you need to engage into your design thinking
• Assessing the ability to add multiple layers into an interactive visual that provides both high-level overviews, as well as details for those who want it

Ensuring Maximum Value

2:40 pm Tracking the Use of Dashboards & Time Saved Through Visualization to Measure the Effectiveness of Your Team

  • Scott Briden Manager Data Visualization, VP, Citizens Bank


• Evaluating the effectiveness of reports and dashboards based on views: how do you create a benchmark for the number of views and length of time using it?
• Creating an agile environment and strong relationships between visual designers and internal customers to ensure dashboards are aligned with business needs
• Measuring the time saved of using new dashboards compared to traditional reporting to measure the ROI of time invested in data visualization

3:20 pm Afternoon Refreshments

3:50 pm Ensuring Decision Makers Use Visuals in a Scientifically Correct Way & Avoid Incorrect Assumptions

  • David Ciommo Data Visualization Principal - Visualization Center of Excellence, Humana


• Understanding the resistance some executives have to change and what you can do to gain their buy-in to your visuals
• Scrutinizing the ways decision makers perceive visuals and the assumptions they make: how do you know they are not misreading the information?
• Factoring in the ‘psychology of visualization’ into your design process to reduce the threat of your audience misunderstanding what they’re seeing

4:30 pm Working With Business Leaders to Identify Specific Metrics & KPIs that Define Value & Creating Dashboards to Track Them


• How to work with non-technical staff to understand their business role, identify the metrics that define their value and their expectations for what numbers to track against
• Creating dashboards and reports that have the buy-in of business leaders, ensuring that the metric being tracked is valued and actioned against
• Collecting feedback from dashboard users and tracking their value to continuously improve

5:10 pm Chair’s Closing Remarks

5:20 pm End of Day One